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Marketing Manager

Our client, a highly established and growing International company in the food manufacturing industry, has a rare opening for a Marketing Manager to join their dynamic team.

This position is open due to the tremendous growth and success the company has experienced.

 

Overall Scope: 

Reporting to the Managing Director, The Marketing Manager is responsible for the development and implementationnof the overall strategic marketing plan for Canada & US.

This role works closely with Sales, R&D, and Finance, and serves as the lead for all aspects of brand, trade, and field marketing.

The primary objective of this position is to accelerate private label and brand volume and value share growth where significant geographic, consumer and portfolio opportunities exist. This position leads the development, localization, implementation and evaluation of local brand consumer activation programs and plans to maximize growth, profitability, consistent with the global marketing strategy.

 

What will help you succeed:

  • Marketing experience in the Food industry is required 
  • Strong leadership and organizational alignment skills to develop and deliver against key strategies and plans
  • Strong strategic and analytical skills including the ability to analyze market data and drive actionable business implications
  • Ability to work with multi-stakeholders
  • Collaboration with Sales channel/segment leads to support growth opportunities and/or defend base business, inclusive of promotion, trade, incentives
  • Develop optimal solutions for brand communication, brand positioning, products (taste and packaging), portfolio, brand Innovation and brand engagement
  • Experience in using market research tools and data (such as ad-testing, advertising tracking, fairness, packaging testing, taste testing, conceptual testing, qualitative research, secondary data, etc.) 
  • Good understanding of consumer and consumer behavior

 

Join this team and enjoy:

  • Competitive compensation ($90K to $110K overall)
  • Extended benefits
  • Ample room for career progression
  • Job security
  • Supportive colleagues and leadership team
  • and more!

 

This is an immediate opening and interviews are taking place right away! No cover letter required.

TPD will not share your information with anyone outside of our firm without your approval as privacy and confidentiality are part of TPD's core values.

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